For a brighter future ahead, invest in your career now.
If you’re looking for a successful career in music, then you need to invest in it. There are two types of investments you need to make. Financial investments and holistic investments, your money and your time. However, navigating the world of the music industry can be tricky and It can be hard to know where to make your investments. With little time and money, you need to make an educated and informed decision on what to invest in. Here are several key investments you need to launch a successful career in music.
You need to be constantly increasing your knowledge base and become a specialist in your field. The music industry is a rapidly changing environment, with new technologies, genres and opportunities cropping up every day. This means keeping up to date with trends, social media and events which may influence the success of your career. Read books and blogs, watch tutorials, take a masterclass, attend a workshop. However, most of all you need to ensure you are enhancing your skills. Knowledge is power and power is a valuable asset to your career.
At some point in your career, you will have to make a financial investment to fund the next step of your journey. This may be when you are releasing your next project or gearing up for a tour. A critical element of this is ensuring that you can guarantee an increase of return on your investment. This means making more money back than you put in at the start and it is often tricky to accomplish. Therefore, you need to manage your finances wisely and effectively. Monitor your spending, invest in products/services that will bring increased value to your career and put cash aside for a future budget. In short, don’t waste your money!
If you are having trouble knowing where to invest your time and your money, you should seek professional advice from others in your field. Investing in a coach or an advisor will bring you a much more rewarding return in the long run. This is because you will be able to avoid rookie mistakes and gain valuable insight into the music industry. They will help you to make an informed and educated decision on the next steps of your career and tutor you on your path to success.
If you are to have a long and profitable career in music, you need to learn to invest in your own mental wellbeing. The music industry can be a volatile place and can leave many in the wayside, at the expense their own mental health. Therefore, you should take care of yourself and learn to take time off for your own benefit. To help with this you should develop your organisational skills which can help you delegate your time. Set SMART goals, a time frame for you to achieve something in, Specific, Measurable, Attainable, Relevant and Timely goals which work for you. As well as this, listen to your instincts. If you feel uneasy about a certain opportunity, then trust that instinct and try to work out why your natural reactions are making you cautious.
The music industry is incredibly competitive. This is why you should invest time into becoming more confident in yourself and your music, so that you stand out and are proud of the work you created. Anxiety is a natural reaction to challenges and should be embraced as it proves you’re being pushed out of your comfort zone. However, being confident in something new puts you on your way to success already. It is a hard skill to learn and can take time to master, but it is worth this time as in the end, you will become a much happier person and will be able to take your career further.
- Recording software and the skills to use it
The recorded music sector of the music industry has changed exponentially over the past 20 years. With the likes of innovative new home studio hardware changing the way we record our music. You can now create a studio right in your bedroom, and for a lot lower price than that of a recording studio. This means that you should invest in these new technologies and invest the time into learning how to use them. You can become your own producer, beat-maker and composer all in one package. This is a great long-term investment as you will be able to create music for a lot less and record music for a lot less. Allowing you to spend more of your budget on merchandising, distribution, marketing and more important solutions for the modern musician.
- Social media
Whether you like them or not, social media applications have leveled the playing field for musicians when marketing their music. You can now have a much more intimate experience with your audience and push your music to fans on a global scale, all from your living room. For this reason, you should invest in learning how these platforms work and how you can leverage social media to be your ultimate marketing tool. As they are ever-changing each day, this can be tricky. However, keeping up to date with their functions could not be more important. To do this, you can read their patch notes, social media blogs or even take an online course in how to use social media.
- Build a website
This could not be more important. Not only does your website provide you with a singular hub to communicate with your audience, but it can allow you to generate album sales, ticket sales and advertising revenue, all in one place. In conjunction with social media, this can be one of the most powerful tools at your disposal. Lucky for you, building a website in the digital era can be easy and free. There are many platforms which can help you to build a quality, professional website from the ground up. Including, WordPress, Wix, Squarespace and many more. Each have their own pro’s and con’s so it’s important to window shop before you settle on one. However, we would recommend WordPress for a quick, easy and efficient service which can start off being free and still have the adaptability to scale up.
Come and join us on the 28th of February, at The Parish in Huddersfield, for a celebration of this innovative new model of music business. Network with like-minded individuals and admire live music from some of the hottest local bands. Including a free raffle with a chance to win a £300 Infinite Vibrations voucher.
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